Executive Summary
We're going to make a killing with our new product: "The Oblivion 9000"! It's a toaster that also gives you a existential crisis with every slice of bread you toast!
We've got market research that says people will pay extra for this kind of experience. Our target audience is the 30-50 year old male demographic who's already questioning the meaning of life. We've got a whole team of PhDs in existentialism who've worked tirelessly to craft the perfect sales pitch.