Bob: "Think of it, we'll sell the world's first line of edible, neon-colored, neon-flashing, and slightly-tasty-tooth-sensory-overload gum for the discerning adult who still has a child's sense of wonder! It'll be like a party in your mouth!"
Why does it have to be neon? "Because, trust me, it's going to be HUGE!" Bob exclaims, while scribbling on a whiteboard with a Sharpie that's been through the washing machine.
We've seen this before, folks. The 80s were a time of excess, of loud noises and garish colors. Why bring it back?
Alicia the Marketing Guru who's given up on life has a few words to say about Bob's idea.
Want to learn more about Bob's other hare-brained schemes? Other Ideas of Bob
Want to see Bob's actual portfolio? Bobs' Reel of Disaster Projects