The 2023 Rockstars of the Year: Social Media Edition

Meet the 10 most Instagrammable rockstars of 2023.

Ranking:

Rank Name Instagram Followers Instagrammability
1 Dwayne "The Rock" Johnson 100M+ 100%
2 Kourtney Kardashian 50M+ 99%
3 Harry Styles 20M+ 80%
4 Billie Eilish 15M+ 90%
5 Kanye West 10M+ 85%
6 Taylor Swift 5M+ 95%
7 Shawn Mendes 2M+ 75%
8 Justin Bieber 1.5M+ 70%
9 Lana Del Ray 1M+ 65%
10 Rosalie Mac 500k+ 60%
See more View the full list of 2023 Rockstars of the Year on our 2023 Rockstars of the Year page.

View all 2023 Instagram Rockstars of the Year

Why they made the cut:

Dwayne "The Rock" Johnson for being the most followed human in the world (except for maybe a few other people who are actually gods). Kourtney Kardashian for having a family that's more interesting than most reality TV shows (and that's saying something). Harry Styles for being the only member of One Direction who's still relevant. Billie Eilish for wearing clothes that are so bold, they should come with a warning label. Kanye West for being himself, even when that's not always a good thing. Taylor Swift for writing songs that are so catchy, you'll never get those earworms out of your head. Shawn Mendes for being the king of 80s revival music. Justin Bieber for still being a thing. Lana Del Rey for being the queen of melancholy. Rosalie Mac for having a name that's almost as cool as her music.

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