Welcome, esteemed members of the press, to Steve's Super Important Press Conference. Today, we're launching... *dramatic pause* ...a new toaster.
Yes, you heard that right. A toaster. With more... toaster-ness. And also, it has a slightly different shade of beige on the front.
"I bought this toaster for my cat, and now it's the happiest cat in the world!" - John D.
"I'm not sure what's more impressive, the toaster's performance or the price tag." - Steve himself