Rebranding: the art of changing your brand's name, logo, and overall aesthetic to make it seem fresh and exciting, even if it's not.
Change your name from "Meetings, Inc." to "MeetMeetsMeet Inc." or "Meetings R Us" or "The Meeting Place That's Not a Place" to sound more exciting.
Replace your old logo with a more abstract, confusing design that looks like a mix between a cat and a pineapple. This will represent the "innovation" and "disruption" your company embodies.
Replace your boring old color scheme with something bright and attention-grabbing, like neon pink, green, and blue. This will make you stand out from the crowd and scream "WE MEAN BUSINESS!"
By following these simple steps, you'll be able to successfully rebrand your company and make it seem fresh and exciting, even if it's not.
This technique has been known to increase brand recognition, employee morale, and the number of meetings that actually happen in conference rooms.
Don't try this at home.