Bob's Idea 01: Introduce a line of branded, neon-colored, oversized novelty mugs for our product's packaging. Think neon pink, green, and yellow!
This will make our product unmissable on store shelves, and our customers will be talking about us!
We will also create a social media campaign featuring our new "Mug Squad" ambassadors, who will share pictures of themselves holding our mugs on Instagram.
Hyperlink to: View Idea 02: The Great Product Placement Heist
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