Opt-Out Optimization: 3.0 The Implementation Plan

Phase 3: The Opt-Out Revolution is Upon Us!

Our team has devised a 3-part plan to optimize the art of Opt-Out:

  1. Phase 1: Identify and Isolate

    Identify the most egregious examples of Opt-Out and isolate them from the rest of the team.

  2. Phase 2: Re-educate and Re-train

    Re-educate the offenders on the proper use of Opt-Out and provide re-training on the art of effective Opt-Out techniques.

  3. Phase 3: Automate and Automate Again (but not too much)

    Automate the Opt-Out process to ensure efficiency and consistency, but not so much that it starts to resemble a soulless, automated drone.

Phase 4: Execution and Follow-through
Phase 2: The Rationale (a refresher)