Why 1: Because it sounds good on paper

Initial meeting was called to discuss the project's feasibility. Everyone seemed on board with the idea.

However, upon further questioning, it became apparent that no one had actually read the project brief.

Decided to table discussion on "theoretical" benefits until further notice.

Next meeting: 6 Whys Later

Why 7: Because it's been done before

Brainstorming Session 1: Because we need ideas

Brainstorming Session 2: Because we're out of ideas

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