Because, let's be real, the real battle is fought and lost in the trenches of font choice. And I, Steve, am here to tell you that the answer to this eternal question is: FONT IS A WEAPON.
Don't @ me.
But seriously, folks, have you ever stopped to think about the implications of using Comic Sans in a corporate setting? Or the unspeakable horrors of Arial in a academic paper?
Links: Steve's Great Font Adventures, The Weakness of Font Choice