The 7 Fundamental Principles of Neo-Brutalist Design

1. Anti-Aesthetics: Reject the Siren Song of Beauty

2. Minimum Viability: The Bare Minimum of Functionality

3. Anti-Ornamentation: The End of Decoration as a Crutch

4. Maximum Expressiveness: The Freedom to Be Ugly

5. Anti-Hierarchy: The Elevation of the Commonplace

6. Maximum Clarity: The Unapologetic Display of Function

7. Anti-Consideration: Design for the Sake of Design Alone

Learn more about the Neo-Brutalist Manifesto