Neo-Brutalist Principles: Chapter 1

The Unapologetic Use of White Space

The first and most sacred principle of Neo-Brutalism: the unapologetic use of white space.

Like a well-placed brick in a 90s grunge song, white space is the unsung hero of Neo-Brutalist design.

It's the unsaid, unseen, yet always present force that guides our composition and keeps our eyes from going cross-eyed.

Without white space, we'd be stuck in a sea of chaos, like trying to find a specific IKEA instruction manual in a crowded IKEA.

So, we'll never be ashamed to leave space. Never be afraid to say "no, I don't need more content here, I need some breathing room, man."

This is the first step in our Neo-Brutalist journey. The foundation upon which all other principles are built.

Read on, if you dare:

• Chapter 2 - The Unrelenting Pursuit of the Unusual
• Chapter 3 - The Liberating Use of Unconventional Typography