Neo-Brutalist Theory: Design Principles

The Neo-Brutalist movement is a reaction against the sterile, soulless design of the past few decades.

Our principles are simple:

Principle 1: Make it Loud and Obnoxious

Use colors that hurt the eyes, fonts that scream for attention, and borders that make you want to cry.

Principle 2: Make it Hard to Read Neo-Brutalist Theory: Design Principles

Neo-Brutalist Theory: Design Principles

We reject the bland, the boring, and the beige.

Our design principles are a call to arms against the status quo.

Principle 1: Make it Loud and Obnoxious

Use colors that hurt the eyes, fonts that scream for attention, and borders that make you want to cry.

Principle 2: Make it Hard to Read

Use font sizes that make you squint, and colors that blend into the background.

Principle 3: Make it Unpredictable

Use randomness, use chaos, use the element of surprise!

Principle 4: Make it Uncomfortable

Make your users question their life choices.