Section 2: The Unapologetic Truth

Appendix: A List of Things We Refuse to Apologize For

A. The Inconvenience of Being Right

We refuse to apologize for being correct, even when it's inconvenient.

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B. The Unacceptability of Being Wrong

We refuse to admit fault when we're clearly not at fault.

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C. The Unrelenting Pursuit of Clarity

We refuse to water down our message, even when it's uncomfortable.

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