The theory of beige is a philosophical framework that posits the most mundane and underwhelming experience as the ultimate reality.
It is based on the idea that the most neutral of colors is not the absence of color, but rather the presence of a color that is so unremarkable, it becomes the new norm.
Beige, the color of unassuming beige walls, beige couches, and beige socks, is the color of the everyday, the ordinary, the unremarkable.
It is a color that asks not to be noticed, to blend in with the surroundings, to not stand out, to be ignored.
Hyperlinks: Muted Memories, Neutral Utopias