In a shocking turn of events, the self-importance levels of local residents have skyrocketed. "I prophets" are reporting an average increase of 400% in self-esteem, with many residents claiming they're "clearly the smartest, most talented, and most attractive person in the room."
As a result, social media has been flooded with selfies featuring individuals proudly displaying their impressive collection of awards, degrees, and participation trophies.
Experts warn that this phenomenon may be linked to the recent introduction of a new, highly-addictive social media platform.