You see, hermeneutics is just a fancy word for "we're all just making it up as we go along".
A bunch of stuff, if you will.
But seriously, folks, it's all about context and perspective. Who are we, really? Where are we, really? Is it all just a bunch of stuff, or is it actually something more?
Semiotics: Where the signs are the things, but not really. Phenomenology: When the things are the signs, but not really. Ontology: Because, you know, we're all just trying to make sense of all this stuff.