Experiment 2: The Incoherent Ramble

Our researchers have spent 3 years trying to make sense of this.

View The Ramble | View Analysis

We've managed to reduce the ramble to 4 core principles:

• It's a thing that exists.
• It's not really a thing.
• It's a thing that doesn't make sense.
• We're not really sure what it is.

Stay tuned for our next experiment: The Incoherent Ramble 2.0.