We're currently stuck in phase gate, where every idea is met with a stern expression and a red pen. Don't worry, it's just the design phase.
Iteration 1: Where we pretend we're not stuck
Iteration 2: Where we start to panic
Iteration 3: Where we realize we're never leaving
Phase 3: Where we start to question reality
Phase 4: Where we abandon all hope
Phase gate: because who needs progress, anyway?