Contrast: The Art of Seeing

The art of high-contrast color is all about creating visual tension. It's a delicate balancing act between colors that are light and dark, bright and muted, bold and dull.

Our team of expert colorists has crafted a palette of 5 colors to guide you through the process:

• Color Hierarchy
• Visual Hierarchy
• Legibility
• Recognizability
• Consistency

Learn more about each principle and how to apply it to your design.