We hold these principles dear:
Neo-Bruinists believe that the best design is one that defies convention, that shatters the complacency of the bland, the banal, and the boring. Clarity is for those who settle for mediocrity. We settle for nothing less than a maelstrom of confusion.
Read more about our manifesto on clarity, where we explain why clarity is for the faint of heart.
Neo-Bruinists know that simplicity is just a euphemism for "uninteresting". We believe that the most powerful design is one that's loud, that's obnoxious, and that's impossible to ignore. Simplicity is for the timid, for those who can't be bothered to make a statement.
Pivot to our Simplicity is for Wimps page, where we reveal the dark truth behind the "simple" life.
At Neo-Bruinist, we know that consistency is just a euphemism for "boring". We believe in breaking the rules, in shattering the status quo, and in making a statement with every pixel, every line of code, and every font choice. Consistency is for those who can't be bothered to think outside the box (or in this case, outside the grid).
Read more about our manifesto on consistency, where we explain why consistency is for the sheep.