Welcome, mortals, to the most fashionable district in all of Asgard.
As the ruler of this fashionable fiefdom, Odin the Odious demands nothing but the most exquisite, most opulent, and most utterly odious attire.
"A fashion sense is not something you either have or you do not, but if you do not, I shall have to dispatch you to the realm of the fashion-challenged."