Our team employs an unorthodox blend of art and science, fueled by a dash of madness and a pinch of despair.
We start with a blank page and a blank mind, and then we fill both with as much noise as possible.
Step 4: The Art of Distraction
We begin by gathering all the necessary materials for our project. This may include:
We have a strict policy of "just in case" and "maybe someday," and our shelves are always stocked with a variety of unnecessary items.
Once our materials are gathered, we proceed to create an experiment.
And then we wait for the results. Or, more often, we wait for the chaos to ensue.
In this crucial step, we attempt to distract ourselves from the crushing reality of our own failures.
We study the data we've collected, but only if it's still on our desks.