Warning: The art of Distract Ignoring is an advanced technique. Use with caution.
Focus on something else. Anything else. Like this:
Phone Number MunchingOr this:
Television SurfingVisualize your surroundings, but not the thing you're trying to ignore.
Drawings of DistractIt's like a game of "spot-the-thing-you-should-be-paying-attention-to-but-aren't".
Repeat, repeat, repeat. "This is not a distraction, this is not a distraction...".
Repetition RepetitionUntil you've reached a state of complete mental numbness.