Developed by renowned scholar, Dr. Emily J. Shift, this theory explains the intricacies of semiotic meaning-making.
Key tenets include:
For further reading, explore:
Don't forget to visit our shift-semantic store for shift-themed merchandise.
The Museum of Misattributed Signifiers
Special thanks to Dr. Shift's trusty sidekick, Bubbles the Semiotic Poodle for assistance with proofreading and fetching cat pictures.
Disclaimer: This website is a work of fiction and any resemblance to actual theories or scholars is purely coincidental.