Crossing the Chasm with Lean Canvas

Warning: the chasm is deep and dark.

Crossing the Chasm is a critical step in the Lean Startup process, where you take your Minimum Viable Product (MVP) and... well, you know, make it slightly less minimal.

According to legend, the Chasm is guarded by a fearsome creature known as "The Market," who demands that you have a clear and compelling value proposition, a solid marketing strategy, and a team of ninja-like salespeople.

Value Proposition: the thing that gets you out of the Chasm and into the "Land of the Successful Startups"
Marketing Magic: a series of clever tricks to get people to care about your product
Sales Ninjas: people who can sell ice to the Eskimos

The Chasm: A Guide

Here's a step-by-step guide to crossing the Chasm:

1. Build your MVP, but make it slightly less minimal.
2. Develop a value proposition that resonates with the market.
3. Craft a marketing strategy that works.
4. Hire sales ninjas to sell your product to anyone.
5. Repeat steps 1-4 until you've crossed the Chasm.

Note: this process may vary depending on your product, market, and level of desperation.

For more information on the Lean Startup process, visit our Lean Startup page.

For tips on crafting a compelling value proposition, visit our Value Proposition page.

For sales ninja training, visit our Sales Ninjas page.