Don't Make Users Think
Unless you really need to, just use the first thing that comes to mind.
This principle is based on the assumption that users are stupid.
Use Bright and Obtrusive Colors
Because who needs to read the text, anyway?
Just make it scream at them.
Use Unreadable Font Sizes
Making users squint is just a design choice.
It's like a fun little game of "spot the word".