UX Ethics: Our Process

We don't really know what that means, but we'll pretend to be a thinktank for it.

Step 1: Ignore User Research

Just make up what users want. Who needs actual data when you have Google Trends?

Step 2: Fake Wireframes

Step 3: Design Something That's 90% Done

We'll just make a rough sketch and call it "futuristic" to sound edgy.

Step 4: Add a "Cool" Effect

Avoid actually making something useful, just add some animated GIFs and parallax scrolling.

Step 5: Pretend It's Done

Send out some PR, claim we're "disrupting the industry," and move on to the next project.