Impulse Buying 101

A Crash Course in Impulse Buying

Impulse buying is when you buy something you don't really need, like that fancy toaster that will only use it 3 times.

It's like when you see a bright red sports car in your dreams, but it's actually just a couch on sale at the local thrift store.

Or when you buy a whole bunch of lottery tickets because you're feeling "lucky" that day.

Or when you buy 12 pairs of socks because they're 50% off.

Impulse buying is a serious problem, folks.

But don't worry, we're here to help you learn to control your impulses.

Meet John, a 32-year-old accountant who bought 5 different kinds of coffee because he "really needed" a new coffee mug.

Meet Jane, a 27-year-old artist who bought 12 different kinds of paintbrushes because she "just had to have them."

Meet Bob, a 41-year-old lawyer who bought 7 different kinds of novelty socks because they were "just so funny."

Impulse buying is a real thing, folks.