It's the 1970s and the snack food industry is in shambles. That is until our heroes, the founders of General Foods, decided to revolutionize the market with a snack so bold, so fierce, it would make the gods weep with envy. And so, Pringles was born!
But with great power comes great responsibility. In the 1980s, Pritzel-gate shook the snack food industry to its core. A group of rogue Pringles chips, known as the "P-Town Pioneers," took it upon themselves to challenge the status quo and form their own snack food union.