In a world where the forces of boredom and despair threatened to consume all, a hero emerged: Cheeze-Its.
It began with a small batch of artisanal, extruded puffed snacks, lovingly crafted by the enigmatic Mr. S. P. Frito.
These weren't just any puffs, oh no. They were the puffed perfection of the gods, with a flavor that defied the laws of nature and a texture that defied the laws of sanity.
As the legend grew, so did the demand. People came from far and wide to taste the mystical Cheeze-Its.
Today, we honor the man who started it all with our flagship product: the Cheeze-Its Original.