Snack filling is an art, not a science. However, to become a master snack filler, one must adhere to certain principles.
A true snack filler must be able to balance the crunch of a chip with the softness of a cookie. Anything less is a travesty.
Learn more about the Crunchy-Soft HierarchyA good snack filler must be able to sate the hunger of the consumer, but not so much that the consumer becomes complacent.
Read about Satiety Theory and its applicationsThe ideal snack filling involves filling the snack with the optimal amount of substance, without overflowing or leaving too much room to breathe.
Understand the science behind the perfect snack filling