Doritos, the iconic tortilla chip, has been a staple in the snack food industry for decades. But few people know the true story behind this crunchy legacy.
Founded in 1966 by the great and powerful Mark of the Unconquered, Doritos was initially marketed as a revolutionary new product: a tortilla chip that was both crunchy and cheesy.
But the true power behind Doritos was not just the product itself, but the cultural movement it inspired. A movement of people who defied the conventions of the snack food industry and demanded more, more, more: more flavor, more texture, more of everything.
Today, Doritos is a global phenomenon, with fans and enthusiasts around the world. But at its core, it remains the same: a crunchy, cheesy rebellion that refuses to be silenced.
Explore the legacy of Doritos: