The Sockpocalypse has begun.
A tidal wave of missing socks has swept the nation, leaving millions bereft.
Some say it started with the great Missing in the Wash incident.
Others claim it was the Sock Gnomes that did it.
We're counting the losses:
1,000,000,000 socks gone
10 million pairs of matching socks still out of commission
Don't worry, we're working on it.
Sock Hunters are on the case.