The Socks of Justification: 9.1 The Clickbait Conundrum

Subtitle: Because Who Needs Actual Content When You Can Just Tease It Instead?

It's a phenomenon that's been puzzling the world for years: why do people still click on links that promise "You Won't Believe What Happens Next!" or "The Shocking Truth About Your Favourite Celebrity!"? Is it the thrill of the unknown? The promise of a free cat video? Or is it something more sinister?

Here are some possible answers:

• Maybe it's the thrill of the unknown, like a bad reality TV show
• Or perhaps it's the promise of free stuff, like a timeshare in Cancun
• It could be the allure of a good mystery, like a well-made who-done-it
• Or maybe, just maybe, it's because we're all just a bunch of suckers

Solve the Clickbait Conundrum with our expert team of highly trained, highly paid, and completely-not-paid-by-the-clickbait-industry experts.

Stay tuned for more updates on this developing story... or not.