Chaos Theory

Welcome to the world of socks that refuse to be tamed.

The Sock Dyeing Institute (SDI)

We've got the best dyeing technology in the land. Our socks are so bold, they'll never get lost in the wash.

Learn more about our legendary lost sock prophesies

Our Sock Dyeing Methods

We use a combination of art and science to create the most vibrant colors you've ever seen. Our process is a little like alchemy, but with more yarn and less explosions.

Read our treatise on the science of technicolor