Our Process

We take our sock-dyeing very seriously. We have a rigorous five-step process to ensure that your socks are transformed with the utmost care and attention to detail.

Step 1: Sock Selection

socks

We start by carefully selecting the perfect socks for our dyeing process. We only use the most vibrant, the most colorful, the most utterly fantastic socks in the world.

Step 2: Dyeing

dyeing

We then subject our carefully selected socks to a process of intense, all-consuming coloration. Our proprietary dyeing technique is a closely guarded secret, but rest assured, it's a wild ride.

Step 3: Sock Whispering

sock-whispering

Next, we engage in a delicate process of sock whispering, where we coax the perfect shade of color from the fibers of the sock. It's a delicate art, really.

Step 4: Sock Inspection

sock-inspection

After the dyeing process, we conduct a thorough inspection of each and every sock to ensure that they meet our impossibly high standards.

Step 5: Sock Liberation

sock-liberation

Finally, we liberate the socks from our dyeing chamber, sending them off into the world, ready to be worn by those who dare to be bold.