It all started with a dream, a dream of vibrant colors and a deep-seated hatred for dingy socks. Our founder, RITA, had had enough of the mundane world of plain white socks and decided to take matters into her own hands.
We began with a small garage in the back of a rundown warehouse. RITA, armed with nothing but a few dyeing machines and a passion for color, set out to make a name for herself in the world of sock dyeing.
Our process is simple, if not a bit unorthodox. We take your plain, boring socks and subject them to a rigorous 12-step program of dyeing, folding, and re-dyeing.
Our socks are not just any socks, they're a statement. A statement of individuality, of flair, of a willingness to take risks and push boundaries. They're a conversation starter, a fashion statement, a work of art.
Learn more about our 12-step program and how we achieve these results Meet the team behind the magic, including RITA herself Read what our satisfied customers are saying about us