Where the line between clever and creepy blurs.
1. The "Influencer" Strategy: Hire a 22-year-old in a bright pink jumpsuit to shout about your brand on a mountaintop.
See also: Social Media Circles
2. The "Free Hugs" Strategy: Train a team of highly skilled, highly caffeinated individuals to give out free hugs in a crowded mall.
3. The "Fake Discount" Strategy: Offer 50% off a product that doesn't exist, then sue the customer for not buying it.
4. The "Fake News" Strategy: Create a fake news site, fill it with outlandish stories about your brand, then blame it on the "Fake News Media" when people get suspicious.
5. The "I'm-a-Brand-CEO" Strategy: Wear a suit, carry a briefcase, and pretend to be a CEO while secretly living in your parents' basement.