Column 3 is where things get weird. Where the lines blur and the fonts get fuzzy. Where the cats of discerning taste come to ponder the meaning of it all.
Column 1: The Simplistically Obvious Column Column 2: The Mildly Confusing Column Column 4: The Utterly Perplexing ColumnWhere things get even weirder. Where the font sizes get smaller, but the ideas get bigger.
Subcolumn 1: The Further Subtle Confusing Subcolumn 2: The Subtlely PerplexingWhere the lines get even blurrier, and the cats get even more discerning.
Subcolumn 3: The Further Baffling