Content should be short, sweet, and preferably served with a side of disdain for unnecessary words.
Read Rule 2: Unyielding Uniqueness
Content should be a jarring juxtaposition of colors, like a neon sign on a Tuesday.
Read Rule 3: Uncompromising Unpredictability
Avoid, at all costs, the pedestrian and the mundane. Be like a firehose of unpredictability.
Read Rule 4: Unrelenting Unoriginality
Steal from others, but only the good stuff. No one will notice.
Read Rule 5: Unyielding Unaccountability
Avoid accountability like the plague. It's so... human.