Warning: what you are about to read may be the most unfulfilling experience of your life. Proceed with caution.
Expectation setting, the art of making promises you have no intention of keeping. It's a delicate dance, one that requires finesse, charm, and a healthy dose of deception.
Step 1: Be Vague
Don't be too specific. Leave them hanging. "It'll be...fine." or "We'll see what we can do." The art of expectation setting is all about creating a sense of hope without actually delivering.
Learn about the importance of being vague, but not too vague.
Understand the art of creating a false sense of security.
Master the ancient art of promising something, delivering nothing, and blaming the customer.
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