Passive Voice in Commercials: A Study of Unremarkable Prose

Are you tired of being talked at? Do you want to sound like a used car salesman, but without the salesmanship? Then passive voice is the way to go!

Studies have shown that using the passive voice in commercials can lead to a 37% increase in sales, but only if you're selling something completely unnecessary.

Passive Voice in Action:

Here are some examples of passive voice in use:

• My grandmother has been baked into a delicious apple pie.
• The hamster was fed a steady diet of carrots and disappointment.
• She was given a new pair of socks.
• The cat was not fed its medicine.

Subpages:

You may find the following subpages of interest:

• More Passive Voice in Action
• Passive Voice in Literature: A Study of the Classics
• Even More Passive Voice in Commercials