The Art of Not Caring

Reversal

When the world outside your door seems too bright, too loud, or too boring, you can always turn it off by simply pretending not to care.

It's a delicate art, but trust us, with practice, anyone can become a master of non-attentiveness.

Carefully crafted by Classic Denial, the premier institution for teaching the art of not caring.

Learn more about the techniques of reversal: