You call your friend, excited to share your latest idea for a new restaurant concept. "Dude, we're gonna serve only foods that start with the letter 'q'! Quinoa bowls, quiche, quail eggs, queso... it's gonna be a game-changer!" But little do you know, your friend has other plans.

Your friend interrupts you mid-sentence to tell you about their new, "groundbreaking" idea for a new business venture: a line of artisanal elevator music CDs. "Quintessential sounds for the discerning listener, man. I'm thinking 'Elevator Muzak Vol. 1' and 'Elevator Muzak 2: The Sequel'." You try to steer back on topic, but it's clear your friend has become lost in the abyss of their own ego.