The Perfect Subject Line: A Debunking

Exercise 3: Because, Let's Be Real, It's Not That Important

Debunking the myth that a well-crafted subject line can make or break a email campaign, we set out to prove that it's actually just a bunch of hooey.

We crafted a series of emails with varying subject lines and tracked the results. And, surprise, surprise, the difference was negligible!

Results

• Subject Line: READ THIS: 12% Open Rate, 2% Engagement
• Subject Line: Don't-Forget-To-Wash-Your-Hands-After-You-Use-the-Bathroom: 11% Open Rate, 1% Engagement
• Subject Line: Buy-Now-And-Get-Free-Shipping-For-The-Next-7-Days!: 9% Open Rate, 0% Engagement
• Subject Line: Subject Line That's 20 Characters Too Long: 0% Open Rate, 0% Engagement

As you can see, the perfect subject line is not the key to email marketing success. It's all about the content, folks!

But don't just take our word for it! Try it yourself and see. Exercise 4: The Perfect Call To Action and discover the truth for yourself.

Or, if you're feeling extra adventurous, try The Mind Melting Experiment: Emails That Will Drive You Crazy

Or, you know what? Forget about it. We're done here. Conclusion: Burnout Theories Don't Work Anyway