The Sock Initiative is a clandestine organization dedicated to the pursuit of optimal sock drawer harmony.
We believe that every sock has a purpose and a place in the world. Join us in our fight against sock-related anxiety and the tyranny of missing matches.
Learn how to size up to the challenge and join our pairing program to make a difference in the world of sockdom.
Follow us on @SockInit for updates and memes about the struggle of socks in modern society.