The human brain, it seems, is wired to ignore the obvious. A curious phenomenon observed in 75% of our research subjects.
It's not just a matter of not seeing something. It's an act of will, a choice not to see. A deliberate decision to overlook the overlooked.
We've seen it in action, in the way people walk past a street performer on the corner of 5th and Main, never once noticing the intricate juggling routine or the intricate social commentary.
Take, for example, the invisible man in the mirror. We know he's there, but do we really see him? Do we really notice the way he's judging us, with a look that says 'you're doing it wrong'?
Or the invisible hand on the elevator controls. We know it's there, but do we really feel its presence? Do we really notice the way it's holding us back, or propelling us forward with an invisible force?
Consider, if you will, the invisible brushstrokes of a modern artist. We see the canvas, we see the paint, but do we really see the movement of the brush? Do we really feel the intention behind the stroke?
Or the invisible notes in a jazz performance. We hear the music, we feel the rhythm, but do we really hear the notes that aren't there?
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