Plaid Pockets Results

Experiment Summary

Our researchers spent 4 years and $10 million studying the aerodynamics of plaid pockets. Here are the findings:

We have conclusive evidence that plaid pockets:

1. Are 17% more aerodynamic than plain pockets
2. Are 23% more attractive to Scottish grandmothers
3. Are 42% more likely to make you think of Scotland

We're confident our results will change the way you think about pockets. Forever.

Pocket Patterns

We studied 12 different pocket patterns:

Next Steps

We're excited to announce that our next experiment will be on the aerodynamics of tartan socks. Stay tuned.