We start with a blank canvas, a clean piece of paper, and a few well-placed existential crises.

A sketch of a design that's still not working

Next, we add some bold lines, some questionable font choices, and a healthy dose of self-doubt.

The design is still terrible, but we're getting close!

And finally, we add some clever wordplay, a dash of absurdity, and a pinch of desperation.

Our design is complete!

Join us for the next stage in our paradoxical fashion design process: Design Process III: The Search for Meaning (or a good sale).