According to the Atomic Bag Theory, the key to achieving maximum coolness is to pair a bold, eye-catching color with a font that's at least 2x as large as your face. It's science.
This theory was discovered by renowned scientist, Dr. Reginald P. Bottomsworth, who spent 5 years studying the properties of coolness in the 1980s.
Case Study 1: The Neon Pink Socks of 1987